As a business owner, you know that appearing in search engine results is essential to driving traffic to your website. But what’s the best way to appear in those results? Local SEO is a great place to start. In this article, we’ll share with you some local SEO statistics that matter in 2022 so that you can make sure your business is getting seen by the right people!
Here are top local SEO statistics that show why more businesses are investing in local search marketing in 2022.
46% of all searches on Google include local intent
Recent research found that local purpose appears in 46% of all Google searches. As a result, if your company is not local SEO-optimized, you can lose out on many prospective clients.
A few actions may be taken to prepare your website for local SEO. Make sure your NAP (name, address, and phone number) is listed prominently on your website and that your business is listed in directories like Google My Business and Yelp. You should also make sure you have local keywords included on your website and in your content.
If you want to learn more about local SEO statistics 2022 or how to optimize your website for it, contact a digital blocs that specialize in local SEO. They will be able to help you get started by making sure your website is visible in local search results.
97% of Users Looked for Local Businesses Online.
You are losing out on a lot of prospective clients if your business does not appear higher in local search results.
What’s more, 46% of all searches on Google are seeking local information, and 18% of those searches result in a purchase.
Local SEO includes optimizing your website content, claiming and optimizing your listing on directories like Google My Business, and getting reviews from happy customers.
Doing all this can be a lot of work, but it’s worth it when you see your business start to grow as a result. Not sure where to start? Check out our Local SEO Guide for more tips.
The purchase follows 28 % of all local searches
Local SEO is critical for businesses that want to be found by consumers who are searching for products and services in their area. There are a number of different factors that go into local SEO, but one of the most important is your purchase funnel. Your purchase funnel is the path that customers take from discovery to purchase, and it’s important to make sure that your website is optimized for each stage of the funnel.
One of the most important statistics to keep in mind when it comes to local SEO is that 28% of all local searches result in a purchase. Making sure that your website is listed in as many online directories as you can is one of the most crucial things you can do to optimize your website for local search. Directory listings may enhance traffic to your website while also enhancing your exposure on search engine results pages.
24.4% of all clicks go to the first result of local business searches
The SEO of your website, the online reviews of your company, and your social media presence are just a few of the elements that affect how you rank in SERPs.
Making sure your website is optimized for local SEO is the first step in raising your ranking. This entails making local landing pages and including your location in the title and meta tags of your website.
Next, concentrate on obtaining favorable web testimonials from satisfied clients. By following these tips, you can help ensure that your business is visible to potential customers who are searching for businesses like yours.
Near me,” mobile searches grew.
Local SEO is one of the most effective ways to generate leads and increase sales for your business.
Here are some local SEO stats that show just how important local SEO is:
- 97% of customers look for local companies online (Source: BrightLocal)
- Local information is sought in 46% of all Google searches (Source: Google)
- Offline sales come from 78% of local mobile searches (Source: Search Engine Land)
- 72% of shoppers who conducted local searches went to a business within five miles (Source: Google)
Consumers will disregard a business if they can’t find them online
- A whopping 97% of consumers go online to find local businesses, and if they can’t find your business online, they will simply go to your competitor.
- Of that 97%, 61% will take their business elsewhere if they can’t find what they’re looking for on your website.
- 46% of all Google searches are seeking local information, and 18% of those searches lead to a purchase within 24 hours.
- 78% of mobile searches for local businesses lead to a purchase within five miles.
By understanding the trends and statistics related to Local SEO, businesses can better prepare themselves for the future and make the most of their marketing budgets. And finally, reviews on third-party websites are extremely important in influencing potential customers.